(Class of 2020) I chose this programme because it matches the career I envision.  Combining two certificates and a double diploma is a special opportunity and a unique experience. The Digital Marketing side is what I have always wanted to do, learning how to use Google Analytics, doing SEO, and managing data. The Business and Management of Entertainment programme allows me to understand how this business works and how to navigate through it. This whole program is being taught by extremely talented professionals with successful careers. It makes the courses connected to reality. That gives me the keys to directly jump into the real world after graduating. What I love most is the closeness the teachers have with us. They introduce us to a lot of guest speakers, they work in some of the best industries worldwide, and they can become really valuable contacts for our career.