Emmanuelle Rigaud is a professor of marketing and has taught at various universities and management schools. Before that, she worked for over 15 years in international marketing with major groups including Yves Saint Laurent and LVMH. Her research particularly focuses on the strategies of organisations and brands, and on luxury brand management. An author of numerous publications, she recently wrote a book titled Luxury Management: Opportunities and Challenges, written jointly with her Italian counterpart Fabrizio Maria Pini who teaches at the Politechnico di Milano, published by Vuibert. Emmanuelle was also the co-editor of New Luxury Management: Creating and Managing Sustainable Value Across the Organization, published by Palgrave Macmillan.