During my gap year, I did two internships. One focusing on strategic marketing, the other on webmarketing. I worked on databases, statistics and a lot with digital. Naturally, I wanted to deepen my knowledge in this field full of future job opportunities.   This MSc provides the necessary tools to understand transformation, strategy and issues regarding the digital world: knowledge about digital innovations and their importance, classes about digital marketing and e-commerce, information systems, big data, analytics, data science and how to apprehend the ethical issues resulting from this emerging world.    Some of my classmates have already been hired -well before getting the actual degree- by consulting firms in their practice for digital transformation.