Class of 2014-15 "Learning took place in classroom lectures as well as real life business situational tasks which uncovered our entrepreneurial and managerial skills. The programme director, along with other professors, transformed students into professional marketers, business negotiators and entrepreneurs who have the ability to take business to add value to any organisation. My journey has taught me that choosing SKEMA and France is clearly the best decision I have made. A diverse classroom where Europeans, Asians and Americans work together creates the best preparation for the future. The course has taught me much more than just marketing and has helped me secure an internship in digital marketing in GE Healthcare in Paris.